Start With Why

"People don't buy what you do.  They buy why you do it!"  In this fascinating and inspirational talk, Simon Sinek explains how and why he comes to this conclusion.


Some memorable quotes from Mr. Sinek's talk:

  • "Most organizations go from the outside in, from What to Why."
  • "Inspired leaders and organizations think and act from the inside out.  They go from Why to What."
  • "There are leaders and there are those who lead.  Leaders hold a position of power or authority.  Those who lead inspire us.  We follow them not because we have to, but because we want to.  We follow them not for them, but for ourselves."

What's your motivation and why do you do what you do?

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